”Digtial transformation and Artifical Intelligence do not mean that we have to behave like robots. Let management and staff speak and interact openly. Being a human being in the era of the 4th industrialisation is not a paradox but the ultimate need.”

Securing brand capital in times of transition

Communication is embracing new paradigms. Its major role today is to enable management and staff to interact responsibly, to support innovation processes and to help creating and implementing new dialogue means and platforms for its stakeholders. In times of radical transformation I see myself as an enabler. Enabling and supporting change processes, and transforming risks into sustainable opportunities through communication is my committment and passion.

I served several industries and fields over the past years: health care and life-sciences, food and near food, luxury, finance, human rights and humanitarian law, several industrial sectors and more. As President of the Examination Commission of pr suisse, the Swiss Corporate Communication Association, for many years I was able to closely watch the evolution of corporate communication over our professional education system and to co-develop educational answers to digital tranformation. Since 2014 I operate as the Swiss Delegate at Global Alliance (Confederation for International Corporate Communications professionals). I hold a Master of Science (Philology), University of Geneva, and a Master of Arts (Marketing), Webster University, St. Louis, MO / Geneva.